We have seen lots of pitchdecks; some good, only a few really special. The best ones have been through hours and hours of refinement. Being clear about the problem you are solving and your solution is both a science and an art. A science because there has to be factual evidence of the solution to the problem you’re solving; and an art because you have to be creative to find the niche of what differentiates you from your competition.  

In short, your pitchdeck:

1. Should be as concise as possible 

2. Visuals in slides are important, but keep to the bare essence of what’s important

3. Start by explaining the problem you’re solving so the investor can understand as quickly as possible the industry you are in. You should not have to explain why it’s a problem. The purpose of a problem statement is to help orient the investor around the vertical and industry of your startup 

4. Keep the problem statement short, and explain your solution 

5. Include one line about why are you different and be clear on your value proposition  

6. Don’t be vague about your economics and price per unit. Don’t hide it, especially if you’re asked a question. It’s the surest way to lose an Investor 

7. Be very clear as to the life stage of your startup

8. Founder market fit is often more important than product market fit at the early stage, so explain why you and your team are best suited to solve this problem

9. Include a concise section on early wins that show market fit, user growth and revenue traction 

10. When people copy your tech, because once you have traction they will, explain how you are still going to win? You need to focus on execution and your ability to deliver on your value proposition.  

These are key items that need to be addressed within your pitchdeck. Before you send it to an investor, have colleagues and/or trusted advisors look through it. You will find their feedback reflective and it will help refine your thoughts.